Elián Stolarsky is a Uruguayan visual artist based in Madrid who works with historical and traditional techniques in interaction with contemporary practices. Her work investigates the relationship between memory, migration and history.
        The artist commissioned us to design her website and for this we created an identity based on the classic Akzidenz-Grotesk sans serif typeface, designed in 1898 by Hermann Berthold, which served as inspiration for Max Miedinger in 1957 to create the famous Helvetica. Despite the passing of time, this typeface still holds without losing style, elegance or versatility. For the logo we sought to alternate the styles of the typographic family generating a contemporary application. In the structure of the site, we propose a coexistence between the contemporary and the classic: an audio-visual piece on the homepage and a grid structure that served to organize the artist's vast production.




Category: Identity, Web Design
Case Study Photography: Erika Bernhardt
Typographic Research: Juan Fielitz
Fonts: Akzidenz-Grotesk Space Mono
Regular Year: 2017


Previous Project  /  Next Project